How Customers Find New Brands?

Social Media brand
In today’s digital world, the way customers discover brands has transformed. Traditional advertising has taken a back seat, with social media emerging as a powerful tool for brand discovery. In fact, 85% of consumers now find new brands through social media. Let’s explore why social media has become such a dominant force for brand discovery, along with other ways customers find new brands.

The Social Media Advantage in Brand Discovery

With billions of users worldwide, social media platforms like Instagram, TikTok, Facebook, and Twitter are now central to the brand discovery process. Here are a few reasons why social media has become so effective for introducing consumers to new brands:

1. Visual Storytelling and Engagement
   Social media allows brands to engage with potential customers through visually appealing posts, stories, and videos. Users on Instagram or TikTok, for instance, are drawn to compelling visuals, making these platforms perfect for brand discovery. Video content, in particular, is highly effective — short, engaging videos help brands tell their stories quickly and memorably.
2. Influencer Marketing
   Influencers have made a tremendous impact on how people find and trust new brands. From beauty influencers on Instagram to tech reviewers on YouTube, these trusted voices recommend products to their followers, making it easier for new brands to gain credibility. Partnering with influencers is especially useful for brands targeting niche audiences or specific demographics.
3. Targeted Advertising
   Social media platforms offer sophisticated advertising tools that allow brands to reach specific audiences based on interests, behavior, and location. This targeted approach helps brands connect with consumers who are more likely to be interested in their products or services.
   

   Why 85% of Customers Prefer Social Media for Brand Discovery

   So, what makes social media particularly effective in helping customers find new brands?

   • Instant Access to Brands: Social media platforms provide instant access to brand updates, new product announcements, and behind-the-scenes looks, allowing customers to feel connected.
   • Community and Interaction: Through comments, DMs, and live interactions, customers feel that they can reach brands directly, ask questions, and get immediate responses.
   • Platform Algorithms: Social media algorithms are designed to display content based on user preferences and behavior, helping users discover brands that align with their interests.