Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products or services. It encompasses a variety of strategies and tactics designed to reach and engage consumers online. Here are the main components of digital marketing:

1. Search Engine Optimization (SEO): Improving a website’s visibility in search engine results to attract organic traffic. This involves optimizing content, keywords, and site structure.
2. Pay-Per-Click Advertising (PPC): Using paid ads on search engines or social media platforms where advertisers pay a fee each time their ad is clicked.
3. Social Media Marketing: Promoting products or services through social media platforms like Facebook, Instagram, Twitter, and LinkedIn to build brand awareness and engage with customers.
4. Content Marketing: Creating and sharing valuable content (such as blogs, videos, and infographics) to attract and retain a target audience.
5. Email Marketing: Sending targeted emails to potential or existing customers to nurture relationships, promote offers, or provide updates.
6. Affiliate Marketing: Partnering with other businesses or individuals to promote your products or services in exchange for a commission on sales generated through their referrals.
7. Influencer Marketing: Collaborating with influencers who have a large following to promote products or services to their audience.

Digital marketing leverages the internet and electronic devices to reach a global audience and provides the flexibility to target specific demographics, track performance, and adjust strategies in real-time.