Pay-per-click (PPC) advertising is a digital marketing method where advertisers pay a fee each time someone clicks on their online ad. It’s used to quickly bring people to a website through platforms like Google Ads. Businesses choose keywords, set a budget, and when users search for those terms, the ads appear. They only pay when someone clicks the ad, making it a fast and targeted way to get traffic and potential customers.
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When I started online marketing for my business, the first thing that interested me was Pay-Per-Click (PPC) Advertising. The concept is very simple — you get paid only when a user clicks on your ad.
In PPC, you create ads for your product or service on Google, Facebook, or other platforms. Then you set some target keywords, and when a user searches for those words, your ad appears. Your budget is deducted only if the user clicks.
I ran my first PPC campaign through Logelite Pvt. Ltd., a trusted Advertising Agency in Lucknow that handles both Google Ads and Meta Ads professionally. They created very targeted and return-oriented ads, keeping my budget in mind. Within a few weeks, I could see a clear difference in traffic, leads, and sales.
More Information, read this blog: https://logelite.com/advertising-agency-in-lucknow/
The biggest advantage of PPC is that its results are visible immediately. If an expert agency handles it, then great results can be achieved at very low costs.