The Role of Technology: Innovations Shaping Account-Based Marketing in 2023
Introduction: In the dynamic landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach to targeting and engaging high-value accounts. The year 2023 brings with it a wave of technological innovations that are reshaping the ABM landscape. This article explores the pivotal role of technology in shaping ABM strategies and tactics for the current year. 1. AI-Powered Account Selection: — Utilize ...
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