b2b

Unveiling 6 Key Contrasts Between B2B and B2C Strategies B2B 1. Multiple decision-makers 2. A smaller pool of customers 3. More time invested in relationships 4. Purchasing decisions are arrived at rationally and collectively, requiring detailed content 5. B2b products are constantly being updated, requiring more content revisions B2C 1. One buyer 2. A large pool of customers 3. Brand awareness is everything 4. Content can be short and punchy, as buyers are normally emotionally driven 5. ...