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What is Keyword Intent? It refers to the purpose or goal behind a user’s search query. It’s all about understanding what users want when they type something into a search engine. Suppose the users search something on Google like “best restaurants in my area”, they intend to find recommendations for local dining options. By understanding search intent, businesses and content creators can adapt their websites and content to meet users’ needs better and provide relevant information. Keyword Search Intent Important in SEO Search intent is essential for SEO because it helps to make sure that your website or content aligns with what users are looking for. When you understand the purpose behind the users’ search questions, you can create content that meets their needs increases the chances of your website appearing in relevant search results. Types of Keyword Intent 1. Informational Keyword Intent Informational keywords are search words used by people looking for specific knowledge or answers to their questions. These keywords show that the ...

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