What is Keyword Intent?
It refers to the purpose or goal behind a user’s search query. It’s all about understanding what users want when they type something into a search engine. Suppose the users search something on Google like “best restaurants in my area”, they intend to find recommendations for local dining options. By understanding search intent, businesses and content creators can adapt their websites and content to meet users’ needs better and provide relevant information.
Keyword Search Intent Important in SEO
Search intent is essential for SEO because it helps to make sure that your website or content aligns with what users are looking for. When you understand the purpose behind the users’ search questions, you can create content that meets their needs increases the chances of your website appearing in relevant search results.
Types of Keyword Intent
1. Informational Keyword Intent
Informational keywords are search words used by people looking for specific knowledge or answers to their questions. These keywords show that the user seeks knowledge or wants to learn about a particular topic. Generally, consumers are in the awareness stage when they use such keywords.
2. Commercial Keyword Intent
Commercial keywords indicate a user’s intention to research or purchase a product or service. These keywords often include words like “best,” “affordable,” “top,” or specific brand names.
3. Transactional Keyword Intent
Transactional keywords refer to specific words used in online search queries that indicate the intent of the user to perform a transaction, such as making a purchase, signing up for a service, or engaging in some form of financial exchange.
4. Navigational Keyword Intent
Navigational keywords are used when someone is searching for a specific brand, website or page and wants to swiftly access it without going through search results. These keywords show that the user already knows what they are looking for and wants to navigate to a specific website directly.